Kvell
Fresh Home Elements—already established as a prominent brand in their industry—engaged us to develop a novel structural packaging solution for their sub-brand, Kvell Home. With aspirations to reach a younger, urban demographic characterized by a refined lifestyle, Kvell sought to expand its market presence.
Central to Kvell's strategy is the creation of a packaging system that mirrors the simplicity of assembling flat-pack furniture while enhancing the unboxing experience. This endeavor necessitates a system capable of accommodating diverse product weights and structural requirements without compromising the integrity of the packaging. Moreover, emphasis is placed on ensuring that both the structural design and user experience are distinctive, user-friendly, and facilitate the assembly of flat-pack furniture.